American fashion brand Gap to enter India with Reliance ...Middle East

Quartz - Economy
American fashion brand Gap to enter India with Reliance
source : Quartz ( Middle East ) () 19
Reliance Retail, India’s largest retail brand, has entered into a long-term partnership with the US-based fashion brand Gap.It has become the official retailer for Gap across all channels: exclusive brand stores, multi-brand store expressions, and digital commerce platforms.“The partnership is aimed at leveraging Gap’s position as a leading casual lifestyle brand, and Reliance Retail’s established competencies in operating robust omnichannel retail networks and scaling local manufacturing and driving sourcing efficiencies,” according to a Reliance Retail statement issued yesterday (July 6).Read the rest of this story on qz.com. Become a member to get unlimited access to Quartz’s journalism.

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