This African VC-backed home cleaning service is expanding to its biggest market yet ...Middle East

Quartz - Economy
This African VC-backed home cleaning service is expanding to its biggest market yet
source : Quartz ( Middle East ) () 26
SweepSouth, one of South Africa’s best-known home cleaning companies, is not quite Uber for home cleaning. The service is not available on demand; you submit a request online and hear back on WhatsApp two hours after you pay, with details of your assigned cleaner.After years of operations in South Africa, and having set up in Kenya and Egypt in 2021, SweepSouth is now taking on its largest challenge yet. In July, the company will launch in Nigeria, Africa’s  largest economy and a hub of the technology-enabled service industry.SweepSouth’s big move will determine not only the company’s future but also the viability of investor-backed home cleaning businesses in Africa—a difficult business, gi

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