China sends a fresh warning to its booming livestreaming industry ...Middle East

Quartz - Economy
China sends a fresh warning to its booming livestreaming industry
source : Quartz ( Middle East ) () 12
China has issued a new code of conduct for its tens of millions of livestreamers—a new class of commentators and opinion-makers with a rapidly expanding sphere of influence.Unlike more traditional media outlets, livestreams are ephemeral and potentially harder to monitor—and therefore more worrying for a state that likes to maintain an iron grip over the political narrative. In 2020, there were at least 130 million livestream accounts in China, according to a report by the China Association of Performing Arts, and more than 600 million users of livestreaming-related services.Most Chinese livestreams act as e-commerce influencers, promoting products ranging from sunscreen to rice. But politic

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