TikTok changing the music industry? ...Middle East

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TikTok changing the music industry?
TIKTOK, the popular platform for the sharing of videos – which is owned by the Chinese company ByteDance – has the potential to revolutionise the way in which the music industry operates.It can be seen that most of the songs on Spotify’s Top 50 and Billboard 100 charts are often influenced by TikTok’s popularity. Therefore, even decades-old and non-mainstream songs could emerge naturally on the app.According to a November 2021 survey done for TikTok by the music analytics company MRC Data, “67% of the app’s users are more likely to seek out songs on music-streaming platforms after encountering them on TikTok.”It’s no secret that some labels are using TikTok as a way to promote both their mos

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