Moj’s First Fitness IP #FeelFitIndia, Garners 1.6M UGC Videos ...Middle East

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Moj’s First Fitness IP #FeelFitIndia, Garners 1.6M UGC Videos
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The campaign hits the spot among the GenZs across India New Delhi, Delhi, India – Business Wire India With the growing popularity of fitness enthusiasts in India, Moj, India's number one short video app, successfully concluded its first fitness IP, #FeelFitIndia. The 90-day fitness challenge garnered 1.6M UGC videos and 30B views. #FeelFitIndia showcased India's growing love for workouts and how it is on its way to becoming a more fit nation. The campaign began on the 24th of March and was led by celebrities like cricketer Rishabh Pant, model and fitness influencer Arun Amrit, actress Priyanka Tyagi, and others. With 6 sub-challenges, each challenge winner, Jawed Khan, Pankhuri Srivastava, R

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