Self-agency is key for venture capital in Francophone Africa ...Middle East

Quartz - Economy
Self-agency is key for venture capital in Francophone Africa
source : Quartz ( Middle East ) () 11
When it was announced recently that Fenty Beauty and Fenty Skin would be available in Africa, some fans rejoiced and others were disappointed. Those who were disappointed were found in countries which were not listed as part of the official launch and have gotten used of feeling left out by international brands’ intentions of conquering African consumer markets.There is indeed a tendency for brands to have a very distorted image of the African continent, one which consistently eclipses those countries that are part of what is famously called “Francophone Africa.”The expression is loosely used to describe the twenty-something countries in west and central Africa where French is often spoken i

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