Bipartisan bill targets Google’s ad business ...Middle East

The Hill - Technology
Bipartisan bill targets Google’s ad business
source : The Hill ( Middle East ) () 21
A bipartisan group of senators on Thursday introduced legislation that would force Google to break up its digital advertising business. The Competition and Transparency in Digital Advertising Act would prohibit large companies from owning more than one side of the online ad ecosystem if they process over $20 billion in ad transactions. Functionally, that would mean that a company like Google would have to choose between operating an ad exchange or a supply- or demand-side platform. Facebook would also be forced to divest some of its advertising business if the legislation becomes law. “Digital advertising is the lifeblood of the internet economy,” Sen. Mike Lee (R-Utah) said i

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