Why Star Wars Day is the most successful fake holiday ...Middle East

Quartz - Economy
Why Star Wars Day is the most successful fake holiday
source : Quartz ( Middle East ) () 20
Today is Star Wars Day, also known as “May the fourth be with you” day, an annual celebration of all things Star Wars that plays on the space opera’s famous Jedi phrase, “May the force be with you,” as well as the first film’s release date of May 25, 1977. There’s no single date pegged to when fans began celebrating the unofficial commemorative holiday, but the May 4th pun has been in use in association with the franchise since the 1970s. In recent years, as Star Wars has given rise to numerous sequels and prequels, Disney and its subsidiary Lucasfilm have used the fan-driven day to promote the brand in a wide array of ways. “Lucasfilm cannot take credit for Star Wars Day. That belongs to th

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