With Netflix greenlighting ads, streaming is about to become cable TV ...Middle East

Quartz - Economy
With Netflix greenlighting ads, streaming is about to become cable TV
source : Quartz ( Middle East ) () 18
Netflix’s stock is down 37% since announcing its first decline in overall users in a decade. In response, Netflix CEO Reed Hastings admitted that the company is now open to advertising-supported streaming options, a major shift from his previously stated disinterest in the strategy. “I’ve been against the complexity of advertising and a big fan of the simplicity of subscription,” said Hastings during yesterday’s investor conference call. “But…allowing consumers who would like to have a lower price and are advertising-tolerant get what they want makes a lot of sense…We’re trying to figure [it] out over the next year or two.”The about-face from Netflix on ad-supported streaming comes as the co

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