The one thing keeping streaming TV from completely taking over ...Middle East

Quartz - Economy
The one thing keeping streaming TV from completely taking over
source : Quartz ( Middle East ) () 34
Now that being a cable television cord cutter is no longer outlier territory, the streaming audience has matured into the next phase: optimization. Viewers who have embraced the new landscape of streaming TV options like Netflix, Apple TV+, Disney+, Amazon Prime Video are now looking for a solution to cut though the competitive clutter. What to watch, on which platform, and when has become increasingly difficult as the number of streaming subscription options has grown. Those are the findings contained in the first-ever Nielsen State of Play report focused on the video streaming industry. Nearly half of those surveyed think that the wider range of streaming TV options now available has made

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