Can the Grammys replicate the Oscars’ recovery from falling viewership? ...Middle East

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Can the Grammys replicate the Oscars’ recovery from falling viewership?
source : Quartz ( Middle East ) () 5
Aided in part by unexpected ratings booster Will Smith, the Oscars improved its viewership by 60% compared to last year’s broadcast, a feat the Grammys aims to pull off on April 3. Last year, the event dipped to a historic low of 8.8 million viewers, a 53% decline from the previous year, which attracted 18.7 million viewers. Unlike live concerts and movie theaters, which attributed a major portion of their revenue decline to pandemic lockdowns, live television award shows have been losing the public’s interest for years. https://datawrapper.dwcdn.net/fq0Zr/1/Read the rest of this story on qz.com. Become a member to get unlimited access to Quartz’s journalism.

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