Social media influencers, who promote products for a fee, must label such content as advertising, Germany’s top court has ruled. Those who are not paid and are not too blunt in their praise may do without such labels. Germany’s Federal Court of Justice reached the landmark ruling on social media advertising on Thursday. The decision, which was portrayed in some German media as a win for social media savvy celebrities and other influencers, allows content-creators to forgo advertising labels even if they tag companies in their posts as long as these are not “excessively promotional” or made on a quid-pro-quo basis. "The mere fact that p
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