Citing suspicions that Amazon and Google have not adequately addressed their fake review problems, the UK’s competition regulator has launched probes against the tech giants in relation to breaches of consumer protection law. Announcing the opening of formal investigations on Friday, the Competition and Markets Authority (CMA) said “specific concerns” were raised about whether the two companies were “doing enough” to detect “fake and misleading reviews or suspicious patterns of behaviour.” An initial sweep, which began in May 2020, cast doubts on whether the firms investigate and remove such reviews, and if they impose “adequate sancti
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