The European Super League, perhaps the biggest debacle in sports history, was born of desperation, and it showed. Twelve breakaway clubs—the largest in England, Spain, and Italy—announced their new competition on Sunday with a logo, a half-finished website, and nothing else. They launched without two of the continent’s biggest teams, Paris Saint-Germain and Bayern Munich, and clearly hoped that they would, somehow, be peer-pressured into joining. They had the backing of one of the world’s largest banks but did not have the one backer they actually needed: a TV sponsor willing to plonk down billions of dollars to broadcast a competition no one had really begun to think through. Although they
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