What IPL means to me? Love it or hate it, but you cannot ignore it - that in a nutshell - was my first impression about the Indian Premier League (IPL) when it became a runaway hit in it’s first edition in 2008. After 13 years of a tumultous journey during which it has weathered a many a storm, my strongest feeling is that it had been one of the most spectacular stories in brand-building out of India which has changed the landscape of cricket throughout the world. While Lalit Modi, the cavalier founding chairman of IPL, is given a lot of credit for giving birth to an unique concept in the lines of Premier League football, some of the best creative minds of the country’s marketing and advert
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