Sensational claims that Barcelona hired a social media company to bolster the image of senior officials at the club while tarnishing that of players including Lionel Messi has added to the sense of a club approaching turmoil. Barcelona were forced to deny in the strongest terms on Monday claims in the local media that bosses contracted social media company I3 Ventures to post messages on Facebook and Twitter accounts which burnished the reputation of President Josep Maria Bartomeu and his board while criticizing other figures at the club from the past and present – including current captain Messi and defensive stalwart Gerard Pique. RE
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