Abu Dhabi: Shaikh Shakhbout Medical City (SSMC) marks ‘Colon Cancer Awareness Month’ this March by launching a ‘Where Women Take Care of Women’ campaign. SSMC is ensuring female patients are paired with female endoscopists “to elevate their comfort and experience” during colonoscopies. As part of SSMC’s campaign, seven female endoscopists are spearheading colonoscopies for female patients. SSMC said several international studies indicate that, due to the uncomfortable nature of endoscopies in general, female patients are more likely to factor gender when choosing their physicians, most often choosing female physicians. ‘Cultural stigma’ This has been “further cemented” in a Middle East base
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