The company behind hit films such as MartySupreme, Everything Everywhere All at Once, Moonlight, Uncut Gems, and Midsommar is known for its unique storytelling and marketing.
A24 announced the collaboration on Monday. Through the deal, the production company will gain access to DeepMind’s research and tools.
The company is known for its groupie-like fans. Enthusiasts proudly sport merch with A24 or their films displayed.
“Congratulations A24. You lost the support of a generation and movement that will only continue to grow.” one user wrote. Another commented, “Pull the deal with Google and all will be forgiven. Listen to your audience, we don’t want AI.”
Google will not be able to access A24’s content library or data, and filmmakers are not required to use AI tools.
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