Ever wonder what the world of The Hunger Games … smells like?
A new collaboration inspired by the upcoming movie The Hunger Games: Sunrise on the Reaping is giving fans a chance to find out.
In an exclusive first look shared with Parade, fragrance brands Scentbird and Drift are teaming up with Lionsgate to launch a limited-edition collection inspired by the world of Panem, featuring a perfume, home scent diffuser and car freshener.
And the products start at just $14.95.
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The collection, launching Nov. 5, draws inspiration from the natural landscapes of Sunrise on the Reaping, with fragrance notes of wild berries, apple tree, golden daisy, butterfly bush and meadow moss. Together, the notes are designed to capture the contrast between the beauty of Panem’s natural surroundings and the darker themes of the Hunger Games universe.
For fans who want to wear the scent, Scentbird is introducing a limited-edition The Hunger Games: Sunrise on the Reaping Eau de Parfum. Described as a fruity, woody fragrance, the perfume will be available exclusively through Scentbird, with prices starting at $17.95.
Drift’s limited-edition Hunger Games: Sunrise on the Reaping Home Scent Diffuser brings the fragrance of Panem into fans’ homes, with notes inspired by wild berries, flowers and the natural landscape of the film.Drift
Drift is extending the collection beyond personal fragrance with two additional products: a Home Scent Diffuser and a Car Freshener. Both feature a fruity, floral scent inspired by the film, allowing fans to bring a little piece of Panem into their homes or vehicles. Drift’s products start at $14.95.
“Fragrance has an incredible ability to transport you into another reality, which made it such a natural way to bring the world of The Hunger Games: Sunrise on the Reaping beyond the screen,” said Elena Lécué, chief marketing officer of Scentbird and Drift, in a statement shared with Parade.
She added that the goal was to create a sensory experience that fans could enjoy in their everyday lives, from the fragrance they wear to the spaces they call home.
The collaboration adds to Scentbird’s history of entertainment-inspired fragrance partnerships, while introducing a new collection tied to the upcoming theatrical release of The Hunger Games: Sunrise on the Reaping.
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Fans attending New York Comic Con may have already gotten a preview of the collaboration. Scentbird and Drift participated in the film’s Sunrise Gardens activation, where visitors could explore the fragrances through a dedicated scent station.
Debbie Olshan, senior director of consumer products at Lionsgate, said the partnership was designed to give fans a tangible way to connect with the world of Panem.
“The Hunger Games has an incredibly passionate fan community, and with The Hunger Games: Sunrise on the Reaping, we’re excited to offer audiences new ways to connect with the world of Panem,” Olshan said.
Scentbird’s limited-edition Hunger Games: Sunrise on the Reaping Eau de Parfum collection features fruity, woody fragrance notes inspired by Panem’s natural landscape, with prices starting at $17.95.Scentbird
The limited-edition Eau de Parfum will be available exclusively through Scentbird beginning Nov. 5, while the Home Scent Diffuser and Car Freshener will be sold exclusively through Drift starting the same day.
All three products will be available for a limited time, giving fans another way to celebrate the upcoming Hunger Games movie.
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