The holidays are arriving at Universal’s theme parks, and this year’s merchandise lineup includes some adorable new collectibles inspired by fan-favorite characters.
Universal Destinations & Experiences unveiled its 2026 holiday merchandise collections, featuring everything from Grinch-themed accessories and Harry Potter gifts to a light-up Toothless backpack and new Squishmallows inspired by How to Train Your Dragon and Despicable Me.
According to Universal’s official announcement, the new collections are arriving at Universal Orlando Resort and Universal Studios Hollywood beginning this week, with select merchandise also available online.
Universal’s new light-up Toothless Loungefly mini backpack features the beloved How to Train Your Dragon character wearing a Santa hat and wrapped in colorful holiday lights.Universal
One of the biggest highlights is a new Snoggletog collection inspired by the Viking holiday celebration from How to Train Your Dragon. Available at Universal Epic Universe, Universal Studios Hollywood and Universal Kids Resort, the assortment includes the first-ever light-up Toothless Loungefly mini backpack, which features the beloved dragon wearing a Santa hat and wrapped in glowing holiday lights.
The backpack is listed for $95 on shopUniversal.com, although it’s currently marked “Coming Soon.” The collection also features a matching light-up Loungefly headband, a holiday-themed Toothless Squishmallow exclusive to Universal’s parks and a quarter-zip fleece Spirit Jersey.
And Toothless isn’t the only character getting the Squishmallows treatment this holiday season. Universal is also introducing a $30 Despicable Me Bob & Tim Holiday Squishmallow, featuring the beloved Minion dressed in a fuzzy brown bear costume and holding his teddy bear, Tim. The collectible is currently listed as “Coming Soon” on Universal’s online store, where fans can sign up to be notified when it becomes available.
Universal’s new Grinchmas collection includes a festive wreath-shaped crossbody bag featuring the Grinch, along with holiday apparel, accessories and plush toys inspired by the beloved Christmas character.Universal
For fans who prefer a little Grinchmas spirit, Universal is introducing new merchandise inspired by the Grinch and his loyal dog, Max. The collection includes a wreath-shaped crossbody bag, a new Spirit Jersey, themed headband and plush toys featuring both characters.
The Wizarding World of Harry Potter is getting a holiday refresh, too, with festive apparel, ornaments, drinkware and a holiday-themed crossbody bag created in collaboration with Lug. At Universal Epic Universe, fans can also shop an exclusive holiday collection inspired by K. Rammelle and Place Cachée in The Wizarding World of Harry Potter – Ministry of Magic, featuring home décor, ornaments and other keepsakes.
Other collections include Super Nintendo World merchandise featuring Mushroom Kingdom characters, Hello Kitty holiday accessories and apparel, Merry Minions merchandise and a Shrek the Halls collection. For the first time, Universal is also introducing Atom Brick building sets replicating the entrances to Universal Orlando Resort and Universal Studios Hollywood.
Universal’s new Shrek the Halls holiday collection includes festive Shrek plush toys, themed accessories, ornaments and other collectibles inspired by the beloved DreamWorks character.Universal
Universal Orlando is also introducing new merchandise featuring Earl the Squirrel, the resort’s popular holiday character, who is scheduled to make his balloon debut in the 100th Macy’s Thanksgiving Day Parade.
Fans visiting Universal Studios Florida can also explore the returning Holiday Tribute Store, which celebrates memorable moments from the Macy’s Thanksgiving Day Parade’s 100-year history with themed environments, exclusive merchandise and limited-release collectibles.
And for fans who prefer their holiday celebrations with a spooky twist, Universal Horror Unleashed in Las Vegas has introduced a Krampus & Kin collection inspired by the darker side of the season. The merchandise is already available at the attraction’s retail store.
The holiday merchandise is arriving at Universal Orlando Resort and Universal Studios Hollywood beginning this week, with select collections also available at Universal Kids Resort. Fans can shop some items online at shopUniversal.com, although availability varies by product and location.
Related: Universal Studios Hollywood Just Revealed Its Holiday Lineup With Grinchmas, Harry Potter and a New Minions Experience
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