Their common denominator? Falling under the eye of theatre producer Francesca Moody.
The producer and head of Francesca Moody Productions has hand-reared dozens of shows from the Edinburgh Festival to the West End, from the aforementioned phenomenons, to musicals such as Weather Girl and Kathy and Stella Solve a Murder.
Ahead of the London premiere of her latest Fringe hit Roleplay – the one-woman story of a feminist podcaster who reinvents as a sexfluencer – we sat down with Moody to try and tap into how she spots her next hit.
"It's also anything that comes from really original perspective, and has a sense of authenticity. Not that it needs to be based in truth, but more that it feels like it comes from a really authentic place. It's about knowing that the artist is saying 'this is the one story that I'm really burning to tell.'"
"The show is about what it means to capitalise and monetise identity – and sexuality – what does it mean to make yourself the commodity?"
"Because I think none of these things are binary, there is no right and wrong.
Moody added that the show especially applies to the wealth of conversation around figures like Bonnie Blue: "What does it mean to criticise or not criticise Bonnie Blue?"
She said: "The way that people were empathetic towards Fleabag rings true here. They share that sense of the complicated nature of what it means to be a human being, the grey areas that we live in as people. You know, we are fallible, we are villains, we are heroes all at the same time.
View oEmbed on the source websiteReilly and director Paige Rattray pitched Roleplay to Moody before taking it to the Fringe this summer, where it enjoyed a completely sold out run. When getting the show on its feet, Moody's method is often to let the creatives crack on.
"I think it's important so that you let the artists say it the way they want to say it. The great shows are the ones where artists are making the work unencumbered by lots of other people and voices and ideas and concepts, then there's a kind of purity to the work they make."
As with Fleabag, Moody's newest story is complex and layered and, as she stresses, "crucially, very funny". It seems all too likely that this show could have a life beyond the stage soon.
For more live entertainment recommendations, check out our roundup of the best comedians and comedy shows touring the UK in 2026 and the best West End shows.
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