Miami is the main source of inspiration for Vice City, and as we’ve learned, this even extends to an innovative weather system to reflect Florida’s ever-changing environment.
As for the game's promotional campaign (if it really needed one), supercars have been seen flaunting the streets, Vice City police cars have been patrolling the area, and there’s even been in-game fast food spots popping up across the city.
View oEmbed on the source websiteAnd, what’s more, the NBA team Miami Heat is scheduled to be renamed Vice City in a meta-marketing strategy that will take place on 18 November, just one day before the game officially launches.
It appears that for Miami residents GTA 6 is inescapable. But besides the supercars and fast-food chains there are a myriad of GTA visuals to take in, including blimps, buses and taxis all advertising fictional brands, radio stations and clubs.
View oEmbed on the source websiteHowever, the custom Vice City supercars cruising around the city are undeniably cool, featuring a Lamborghini adorned in Vice Beach Police livery alongside GTA’s own Coquette car. All, of course, with their own private Vice City number plates.
This level of commitment and creativity is admirable, in what is surely one of the biggest marketing stunts for a game in recent years.
View Green Video on the source websiteThe release ended with one final sentence, "Miami-Dade County is not Vice City."
Grand Theft Auto VI will release on 19 November.
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