Martha Stewart’s ‘Smoothing’ and ‘Firming’ Moisturizer Is the Perfect Fall Beauty Reset ...Saudi Arabia

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Before winter hits and skincare becomes all about moisturizing, hydrating, and slathering on your favorite cabinet staples more than usual, start early by prepping for the cold weather with products that set you up for success. When does that process start? Now, and many dermatologists believe that an overnight skincare routine is key.

Elm Biosciences’ A30 Elemental Night Cream is a Martha Stewart co-created overnight moisturizer designed to firm, hydrate, and smooth fine lines and wrinkles. The “restorative treatment” is gentle yet powerful enough to prompt changes, according to reviewers. “This advanced formula pairs a modern, targeted retinoid with our A3O Proprietary Complex, Ectoin, and lipids to smooth the appearance of fine lines, help the skin feel firm, and deeply hydrate your skin while you sleep,” the brand claims in its official description online.

Using it is fairly easy: Buyers are instructed to apply just a “pea-sized amount” to clean, dry skin as the final step in their nighttime routine, thoroughly rubbing it into the face, neck, décolleté, and hands, while avoiding the eye area. “For best results, use nightly,” the brand urges, while also warning, “If you are new to retinoids, 
start with every other night for the first week, then increase as tolerated.” (Not for use during pregnancy or breastfeeding unless approved by a healthcare provider.)

Made for all skin types, including aging, dry/dull, sensitive, and uneven/textured, the product is
dermatologist-developed and tested, as well as cruelty-free, vegan, and gluten-free.

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It may be fairly new on the market, but shoppers already have thoughts.

“I have been using [sic] this night cream in conjunction with this serum for several weeks, and I have observed a noticeable improvement in the hydration and youthful appearance of my facial and neck areas. I have historically struggled to find a moisturizer that fully met my expectations, and I believe this product may be the ideal solution for my needs,” one user noted of their personal experience.

Another reported, “I absolutely love these products and will continue to them as my skin care routine and regimen. They brighten my skin and I feel fresh all day long I love the night cream so much when I wake in the morning it is as if I am so well rested my skin looks amazing. The scent of the day serum is so wonderful and I was expecting the same of the night cream however that is not the case. I love the results the night cream has to offer but am hoping there will be an improvement on the scent of the night cream.”

It even earned a spot on Women’s Health‘s 2026 Beauty Awards list, with the publication raving over its potent ingredients: “It provides the benefits of retinoids without the irritation by leveraging a kinder, gentler molecule called trifarotenyl caprylate.”

However, many reviewers gripe about the product’s steep price point—$165 for 1.69 fl. oz.—admitting that it is one of the things that could keep them from becoming repeat buyers.

Meanwhile, Stewart, 85, proclaimed, “I’ve been using it consistently and have been loving the results. My skin is noticeably more firm and without any dryness issues that caused me not to use retinoids in the past.” And, due to her youthful appearance, people tend to take her beauty advice.

The home-living mogul officially launched Elm Biosciences alongside co-founder and board-certified dermatologist Dr. Dhaval Bhanusali in September 2025, after five years of development with input from over 350 dermatologists, scientists, and medical researchers. It’s described as a “system that brings next-generation science directly to consumers—delivering potent, simplified formulas that rival in-office results.”

Related: 1990 Moisturizer, Named One of the Best Beauty Products Ever Made, Still ‘Delivers Real Quality’ Results Nearly 4 Decades Later

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