Victoria’s Secret is bringing back one of its most famous runway traditions for the first time in eight years.
The brand’s iconic Fantasy Bra will make its return at the 2026 Victoria’s Secret Fashion Show on Sunday, October 18, marking the first time the elaborate lingerie design has appeared on the runway since 2018. This year’s version was created in collaboration with luxury jeweler Jacob & Co., with the company promising a design made to catch the light as its wearer moves, according to the official fashion show page.
The new design features Jacob & Co.’s signature Angel-Cut diamonds, according to the jeweler’s behind-the-scenes video of the creation process.
“I wanted to create the most expensive Fantasy Bra ever made, but value alone was never enough,” Jacob & Co.’s founder Jacob Arabo said in a statement posted alongside the video. “For me, it had to be about the diamonds, the light, and the movement.
The full value of the bra has not been officially disclosed, and Victoria’s Secret has not yet revealed which model will wear it.
“I have been a huge fan of his work for a very long time, and he has played a big role in shaping pop culture. I love his artistry, his craft, and his fearlessness,” Adam Selman, Victoria’s Secret’s Chief Creative Officer, said in a statement. “Jacob understands that a Fantasy Bra has to be spectacular, but what made him the right partner is that he designs for the person wearing it.”
The Fantasy Bra has been part of Victoria’s Secret history for decades. Claudia Schiffer wore the first version in 1996, and the designs became known for their extravagant gemstones and multimillion-dollar valuations. Gisele Bündchen wore the 2000 Red Hot Fantasy Bra, which was valued at $15 million, while Elsa Hosk wore the most recent runway version in 2018. That design featured more than 2,100 Swarovski diamonds and was valued at $1 million.
The return comes as Victoria’s Secret prepares for its latest fashion show, which will take place in Los Angeles on Sunday.
The event is scheduled to begin at 7:30 p.m. ET and will stream on YouTube, and the brand’s social channels. Musical performers include Megan Thee Stallion, KATSEYE, Tate McRae, and Megan Moroney.
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