The game has been a hit with both critics and fans, and with the next Xbox console in development, the company will be hoping that Gears can be a system seller.
Gears of War: E-Day sales numbers – How much money has it made?
There are currently no official sales figures for Gears of War: E-Day, although, we do have some estimates from analysts.
Of these, Steam accounts for around 168,000 sales, while Xbox accounts for 62,000 across both console and PC.
Approximately 1.7 million players are estimated to have played Gears of War: E-Day via their Game Pass subscription rather than purchasing a copy outright, effectively cannibalising much of Xbox's potential sales.
As a result, while the game has sold far more copies on Steam than Xbox, Xbox accounts for around three quarters of the game's total revenue thus far.
That being said, Elliott does note that, assuming three quarters of the 722k players who were willing to pay $30 just for early access were willing to pay $70 for the full game, the game would have already hit the $40m mark.
But this all seems to be part of Xbox's new strategy, and if exclusives like E-Day can bring more players to the Xbox ecosystem in the next few years, then their next console may well get off to a strong start.
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