Limited-Edition ‘Spider-Man’ Cans Return After Selling Out in Just 2 Weeks ...Saudi Arabia

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Fans of Spider-Man are getting a second chance to get their hands on a limited-edition collectible that disappeared quickly the first time around.

BERO, the premium non-alcoholic beer co-created by Spider-Man: Brand New Day star Tom Holland, announced on Thursday, Oct. 8, that its limited-edition cans inspired by the superhero movie are returning for another run.

The collectible cans were originally released in July in conjunction with the theatrical premiere of Spider-Man: Brand New Day, but fans didn’t have long to grab them. According to BERO, the first run sold out in just two weeks and helped drive a 121% increase in traffic to the company’s website.

Now they’re back to coincide with the movie’s Oct. 6 release on digital platforms.

BERO’s ‘Spider-Man: Brand New Day’-inspired cans

Bero

The custom Spider-Man: Brand New Day packaging contains BERO’s Kingston Golden Pils, a non-alcoholic European-style pilsner.

“We didn’t create BERO to be the beer people reach for when they’re opting out. We created it for people who want to be fully in the moment,” BERO co-founder and CEO John Herman said in a press release announcing the rerelease.

Herman said the response to the original collaboration demonstrated that non-alcoholic beer “can be part of the biggest movies, sporting events, days out with friends or nights at home.”

“Bringing these cans back meant more to us than giving fans another collectible, but also affording them greater opportunity to experience a moment they already love on their own terms,” he added.

There’s also another way to find the limited-edition cans this time around.

Topgolf will serve as the exclusive on-premise retailer for the Spider-Man: Brand New Day cans, meaning fans can find them at participating venues in addition to purchasing them through BERO’s website while supplies last.

Once the limited-edition cans sell out, BERO’s regular Kingston Golden Pils will remain on Topgolf’s beverage menu.

The timing also gives the collaboration a Halloween connection, with Spider-Man remaining a popular costume choice and Brand New Day now available for fans planning an at-home movie night.

The limited-edition Spider-Man: Brand New Day Kingston Golden Pils cans are available beginning Oct. 8 for a limited time.

Holland co-created BERO with Herman. The actor launched the non-alcoholic beer company after publicly discussing his decision to stop drinking alcohol.

Spider-Man: Brand New Day, meanwhile, stars Holland alongside Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman and Mark Ruffalo. The movie is directed by Destin Daniel Cretton.

Related: Tropical Smoothie Cafe Launches Its First-Ever Halloween Smoothie With an Unexpected Soda Flavor

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