For generations, kid-focused breakfast cereals have been all about bright colors, sugary flavors and boxes that practically beg to be spotted from across the grocery aisle. But these days, parents are looking for ways to keep some of that breakfast fun without piling quite as much sugar into the first meal of the day. Enter a new generation of cereals trying to give families a little more of both worlds.
One of the latest to make a seriously splashy entrance is Backflip, a colorful cereal brand created by entrepreneur Shaun Neff and YouTuber Ben Azelart. Azelart, who has built a massive online following, is bringing his internet star power to the breakfast table—and Backflip is quickly becoming a viral hit. The brand launched with four playful flavors: Cinnamon Magic, Chocolate Sundae, Fruit Galaxy and Strawberry Milkshake.
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Backflip Cereal Is Going Viral as Fans Rave About Its Delicious Taste, ‘Better’ Ingredients
View this post on InstagramThe cereal is designed to look and feel like the fun stuff kids have always loved, while offering some changes parents may appreciate. Backflip says its cereals provide 6 grams of protein per serving and are made without synthetic dyes or preservatives. Its Cinnamon Magic variety, for example, has 30% less sugar than the leading cinnamon cereal, according to the brand.
And shoppers aren’t just noticing the colorful boxes. They’re apparently liking what’s inside them, too. Fans have praised its flavor, crunch and lower-sugar profile. One reviewer called it delicious and appreciated that it stayed crunchy in milk, while another said it was a tasty option with great flavor and texture.
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There’s also a definite nostalgia factor at play. One Target reviewer said Fruit Galaxy reminded them of the “so nostalgic” fruity cereals they grew up with, while appreciating the added protein and lower sugar. Another said their kids loved the flavors, particularly the chocolate variety, saying it “tastes so delicious.”
Backflip’s early success has caught the attention of the retail world, too. The brand hit Target shelves nationwide this year and has posted notable sales in the breakfast aisle.
So, yes, cereal may be having a little bit of a makeover. And with Backflip bringing YouTube fame, bold packaging and a more parent-friendly ingredient pitch to the bowl, breakfast just got a whole lot more interesting.
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