If you thought the social media-viral Nugget play couch was already a dream come true for kids (and parents who appreciate furniture that doubles as entertainment), wait until you see what the brand recently launched. Nugget, the cult-favorite company known for turning everyday playtime into an imaginative adventure, is giving its newest product a seriously cozy upgrade with the launch of a plush new fabric called Teddy.
The fabric is designed for the brand’s modular play chair, Smore, which puts a fun spin on traditional kids’ seating. And here’s the best part: It’s more than just a chair. Unlike your average armchair, Smore is made to be taken apart, rearranged, and rebuilt. Its three individual pieces can be transformed into everything from forts and tunnels to reading nooks and other creative hideaways. Think of it as a little furniture-meets-playground situation, with plenty of possibilities for keeping little ones entertained.
Even better, Smore is designed to grow alongside kids. The seat height can be adjusted as children get taller, making it a piece that can evolve with them rather than something they’ll quickly outgrow.
But the newest addition is all about texture. Nugget’s Teddy fabric has a soft, high-pile finish with tightly looped curls. The brand describes the feel as somewhere between a plush teddy bear, your fuzziest pair of socks, and a labradoodle. Honestly, that’s a pretty convincing description for anyone who loves a cozy home moment.
View this post on InstagramTeddy is launching in two new neutral shades: Juno, a warm mocha brown that brings a little richness to a playroom, and Rory, a creamy off-white that’s perfect for a softer, more understated, minimalist look. Both colors offer a fresh alternative for parents who want their kids’ play spaces to feel more pulled together without sacrificing the fun.
Teddy is currently available exclusively for the Smore chair, not the original Nugget play couch, and it’s online now at nuggetcomfort.com in both colorways—just in time for the holidays. Between its imaginative design, adjustable seating, and extra-plush new fabric, Smore makes a pretty compelling case for rethinking what a kids’ chair can be. And parents know that if there’s one thing kids love more than a cozy place to curl up, it’s a piece of furniture they can turn into something entirely different five minutes later.
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