Since its debut in 1975, Saturday Night Live has hilariously played with the language and conventions of advertising. Food commercials have been fertile territory for mining comedy. Especially since the real ads are already designed to make us believe that a slice of pizza, a bowl of cereal or a bottle of ketchup can somehow change our lives.
Some of SNL’s best fake commercials take that idea and push it over the edge. Dan Aykroyd set the gold standard in the 1970s with the unforgettable Bass-O-Matic. In the 1990s, Phil Hartman became the master of the smooth, corporate spokesman selling over-the-top products with an impeccable announcer’s voice and an air of complete confidence. And in the 2000s, Jason Sudeikis brought his own comic specialty to the genre, playing the relentlessly enthusiastic fast-food pitchman. His great charm makes you believe he could sell absolutely anything, like Taco Town’s elaborate creation.
The best of these commercials work because Saturday Night Live performers don’t just make fun of advertising. They understand it. They know the reassuring voice, the big promises, the carefully crafted enthusiasm and the familiar phrases that make a product sound irresistible. Then they take those ingredients and have a little fun with them.
Here are 15 of SNL’s funniest fake food commercials.
15. Uber Eats Wrapped — 2025
Who stars in it: Josh O’Connor, Ben Marshall, Andrew Dismukes and Ashley Padilla
What it’s parodying: Spotify Wrapped and the increasingly personalized way technology tells us what we have been doing all year.
Uber Eats gets the SNL treatment in this very 2025 spoof of Spotify Wrapped. Instead of celebrating your favorite songs and artists, the imaginary Uber Eats year-in-review reveals your most embarrassing food-ordering habits.
The joke works because Spotify Wrapped has become a cultural phenomenon. And because seeing your own questionable food choices presented with the same power as your musical identity is painfully relatable.
14. Heinz Relax — 2019
Who stars in it: Will Ferrell, Beck Bennett, Aidy Bryant, Heidi Gardner, Kyle Mooney, Chris Redd and Melissa Villaseñor
What it’s parodying: The polished, soothing language of food advertising—and the idea that a familiar condiment can solve life’s problems.
Heinz Relax imagines ketchup as something closer to a wellness product than a condiment. The commercial’s serene corporate tone is part of the joke: This is ketchup, but SNL treats it as though it were a life-changing therapeutic experience. The humor comes from taking the familiar language of advertising—relax, unwind, indulge. And it applies it to something as ordinary as a bottle of Heinz.
13. Twinings Extreme — 2019
Who stars in it: Emma Thompson, Alex Moffat and Mikey Day
What it’s parodying: Over-the-top sports and adventure advertising
Twinings Extreme takes the familiar world of tea commercials and gives it an absurd adrenaline boost. Suddenly, drinking tea isn’t a quiet afternoon ritual. It’s an extreme lifestyle. Emma Thompson plays the straight-faced center of the parody, while the commercial borrows the visual language and intensity of advertising that promises consumers an exciting new life.
Note: This was a “Cut for Time” commercial, meaning it was recorded but did not make it into the live broadcast.
12. Bartenson’s Grocery Store — 2020
Who stars in it: Kate McKinnon and Aidy Bryant
What it’s parodying: Upscale grocery stores and increasingly bizarre specialty foods
Bartenson’s sounds like the kind of sophisticated grocery store where every product has an artisanal backstory. The joke is that the merchandise gets increasingly strange. The fake supermarket offers such questionable creations as Pepsi crab, Pepto-Bismol Oreos, oat milk pizza and Impossible Lobster. It’s a hilarious sendup of the sometimes absurd lengths food brands and specialty retailers go to create the next big thing.
11. Feline Culinary Creations — 2010
Who stars in it: Abby Elliott, Paul Brittain and Nasim Pedrad
What it’s parodying: High-end pet food advertising and gourmet food culture
Why should humans have all the fun when it comes to fine dining? That’s the premise behind Feline Culinary Creations, which imagines an upscale food company devoted to giving cats the culinary experience they deserve.
The commercial takes the increasingly sophisticated language of human food advertising and applies it to cats, creating an amusing disconnect between the seriousness of the presentation and its very specific audience.
Note: This was also a cut-for-time commercial from dress rehearsal rather than part of the live broadcast.
10. Brownie Husband — 2010
Who stars in it: Tina Fey
What it’s parodying: Duncan Hines-style boxed dessert advertising. Brownie Husband takes the idea of a packaged brownie mix and gives it a very strange twist. Instead of simply making brownies, the product offers something much more personal.
Tina Fey’s performance sells the absurdity by treating this completely bizarre product as though it were a perfectly normal household staple.
9. Nespresso — 2015
Who stars in it: Taran Killam and Bobby Moynihan
What it’s parodying: George Clooney’s Nespresso commercials
This parody gets an extra comic boost because Taran Killam plays George Clooney while Bobby Moynihan plays Danny DeVito. SNL takes the famously suave Nespresso commercials featuring Clooney and imagines what might happen if the sophisticated coffee pitch suddenly took a very different turn. The contrast between Clooney’s polished advertising persona and DeVito’s unexpected presence is the heart of the joke.
8. Corn Syrup — 2011
Who stars in it: Nasim Pedrad, Kristen Wiig, Bobby Moynihan and Abby Elliott
What it’s parodying: Corn Refiners Association commercials defending high-fructose corn syrup
SNL turns the debate over high-fructose corn syrup into a fake family commercial. Pedrad and Wiig play mothers who are confronted with questions about the controversial ingredient, while the commercial’s reassuring tone echoes real advertising designed to make consumers feel better about what is in their food.
7. Neuburg’s Bleu Cheese Cooler — 1988
Who stars in it: Kevin Nealon
What it’s parodying: Refreshing beverage commercials and the way advertisers introduce unusual new drinks as the next big thing.
The joke is wonderfully simple: What could be more refreshing than a drink made with bleu cheese? SNL presents the idea with the polished confidence of a real beverage commercial, which makes the increasingly questionable product even funnier. It is a terrific example of the show’s ability to take a familiar advertising formula and give it one unexpected and very funny ingredient.
Related: ‘Saturday Night Live’ Makes Season 52 Announcement After Four-Month Hiatus
6. That’s Not Yogurt – 1992
Who stars in it: Kevin Nealon, Julia Sweeney and Phil Hartman (voice)
What it’s parodying: Yogurt commercials and the increasingly creative ways food advertising tries to make familiar products sound new and exciting.
What makes “That’s Not Yogurt” so good is how simple the premise is. A couple sits down to enjoy what looks and tastes like yogurt, only to be told by the commercial’s authoritative announcer that, in fact, that’s not yogurt. The more the commercial tries to explain what the product is, the more wonderfully mysterious it becomes.
Kevin Nealon and Julia Sweeney play the situation completely straight, which makes the escalating confusion even funnier. And Phil Hartman’s smooth, confident voice-over gives the fake commercial exactly the polished authority you’d expect from a real food ad. The performances and presentation are so convincing that the whole thing feels like a real advertisement that has somehow taken a very funny wrong turn.
5. Totino’s Pizza Rolls — 2015
Who stars in it: Vanessa Bayer, J.K. Simmons, Jay Pharaoh, Beck Bennett and Bobby Moynihan
What it’s parodying: Super Bowl snack commercials and their stereotypical portrayal of women
This Totino’s Pizza Rolls commercial begins like a familiar Super Bowl food ad: A group of guys are getting ready to watch the big game, while a woman is expected to take care of the snacks. SNL takes the old advertising formula of women happily serving food to hungry men and pushes it into increasingly uncomfortable territory.
It’s not simply making fun of pizza rolls. It’s making fun of the entire advertising formula surrounding them.
4. Almost Pizza — 2012
Who stars in it: Kristen Wiig, Bill Hader and Nasim Pedrad
What it’s parodying: DiGiorno’s “It’s not delivery. It’s DiGiorno” campaign and foods that are almost—but not quite—the real thing
Almost Pizza imagines a product that seems determined to redefine what pizza can be. The commercial spoofs the familiar language of frozen-pizza advertising, particularly the promise that a packaged pizza can deliver the experience of something freshly delivered. The increasingly bizarre concept is what makes the ad so funny: It’s pizza-adjacent, pizza-inspired and somehow still not quite pizza.
3. Taco Town — 2005
Who stars in it: Bill Hader, Andy Samberg, Jason Sudeikis and Chris Parnell
What it’s parodying: Taco Bell and the fast-food industry’s escalating, overstuffed menu creations
Taco Town is one of SNL’s great examples of the “more is more” approach to fast-food advertising. The commercial begins with a taco and keeps adding layers until the food becomes an almost impossible architectural achievement. SNL is spoofing the way fast-food chains continually introduce bigger, more elaborate and more outrageous menu items. Also, Jason Sudeikis’ enthusiastic pitchman energy is a perfect match for the increasingly ridiculous product.
2. Cracklin’ Oat Flakes — 2000
Who stars in it: Will Ferrell, Ana Gasteyer and Chris Parnell
What it’s parodying: Sugary breakfast cereal commercials
Cracklin’ Oat Flakes takes the bright, wholesome world of cereal advertising and gives it an unmistakably SNL twist. The commercial uses the familiar visual language of breakfast-food marketing while turning the supposedly innocent cereal into something far less innocent. It’s another example of one of SNL’s favorite commercial-parody techniques: Start with something completely recognizable, then introduce one wildly inappropriate ingredient or concept.
1. Super Bass-O-Matic ’76 — 1976
Who stars in it: Dan Aykroyd and Laraine Newman
What it’s parodying: Ron Popeil and Ronco-style television gadget commercials
This is the one that helped establish the template. Dan Aykroyd plays an intensely enthusiastic pitchman demonstrating the Bass-O-Matic, a supposedly revolutionary kitchen appliance that turns an entire fish into a blended creation.
The commercial was inspired in part by the flamboyant television product demonstrations of Ron Popeil, whose real-life pitches made seemingly ordinary household gadgets feel like must-have technological breakthroughs.
Aykroyd’s commitment is the secret sauce. He doesn’t play the character as though he knows the product is ridiculous. He plays him as though the Bass-O-Matic is genuinely the greatest kitchen invention in human history.
Next, ‘Saturday Night Live’ Reveals Its First 4 Season 52 Musical Guests—and a Chart-Topping Girl Group Leads the Way
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