Brittany Mahomes has an exciting project in the works.
It was revealed on Monday that the wife of Kansas City Chiefs quarterback Patrick Mahomes will partner with the growth haircare brand Divi for the second time, appearing as the new brand ambassador for Divi’s new hairspray products: Soft Finish and Soft Hold.
Dani Austin, the founder of Divi, shared the news of the new products and partnership on Instagram, along with photos of her and Brittany with the cheeky caption: “Two is better than one…”
Brittany Mahomes stunned in a dark denim corset and jeans set, while Austin wore a lighter wash denim jacket and jeans. Austin, who founded Divi in 2021, described their Soft Finish hairspray as “for the girl who wants effortless, brushable, every day hold,” while the Strong Hold is “for the girl who wants untouchable, sleek, maximum hold.”
Divi will be releasing the two new products on its official website and Ulta Beauty for the retail price of $26 on Tuesday, Sept 22.
View this post on InstagramIn addition, Brittany Mahomes will be hosting an intimate Divi Glam Suite in Kansas City’s Arrowhead Stadium ahead of the Chiefs’ matchup against the Indianapolis Colts this Sunday. The 31-year-old former athlete will host a room of NFL wives and girlfriends for a morning of blowouts, giving the ladies a first look at the two finishes before they hit the shelves.
Brittany Mahomes collaborated with Divi last year, promoting her favorite products, including their Scalp Serum, Dry Shampoo, and a 3-in-1 Leave-In Conditioner.
“Divi changed my expectations for what hairspray could do,” Brittany Mahomes said in a statement that was shared with Happi. “I love that I can get the hold and finish I want without sacrificing the health of my hair. After working with Divi last year, I was excited to continue the partnership. I’m selective about the brands I work with, and Divi is one I truly believe in.”
Patrick and Brittany Mahomes on the pitch before the FIFA World Cup 2026 Group J match between Argentina and Algeria on June 16, 2026 at Kansas City Stadium in Kansas City, MO.Scott Winters/Icon Sportswire via Getty Images
Brittany Mahomes grew up in Whitehouse, Texas, where she attended the local high school and was a legendary soccer player. There, she met her now-husband, Patrick, and got married in Hawaii in March 2022. The couple shares three young children: Sterling, Bronze and Golden.
After graduating high school, Brittany Mahomes played for the University of Texas, Tyler women’s soccer team and graduated with a degree in Kinesiology. She played professionally for Icelandic club Afturelding/Fram during the 2017 season, then retired from soccer to move to Kansas City and become a fitness trainer. In addition to being a lifestyle influencer and owner of Brittany Lynne Fitness, the mother of three has several business ventures, including co-founding the Kansas City Current and frequently collaborating with major brands across fashion, fitness, beauty, and wellness, including Adidas, Amazon, Alani Nu and WHOOP.
Brittany Mahomes on the sideline prior to the start of an NFL game between the Indianapolis Colts and the Kansas City Chiefs on November 23, 2025, at GEHA Field at Arrowhead Stadium in Kansas City, MO.Jeffrey Brown/Icon Sportswire via Getty Images
Divi’s first styling products, Soft Finish and Strong Hold Hairsprays, will be available for purchase on Tuesday.
Related: NFL Star Patrick Mahomes’ Wife Brittany Mahomes Shares The Cutest Photos With Her Kids
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