Rei Ami opens up about “2LOUD” and her phoenix-rising comeback in this Billboard News Interview, explaining why this album is her full come-up story and “every emotion in between.” She breaks down how the track came together during a late-night studio session and why it had to lead this bright, feel-good, funky pop era—plus what a “hit” means to her now (a song that makes you want to move, scream and feel alive). Rei also traces her path from a corporate job in Rockville, Maryland, to teaching herself writing/recording/production, early viral DIY moments (including a $50 video for “SNOWCONE”), getting label attention, moving to L.A., getting dropped and rebuilding, and why she’s ready to be fully unfiltered. Along the way, she talks about how ‘KPop Demon Hunters’ shifted her audience and expectations, teases the album’s range (bops and ballads), shares her maximalist visual vision, and wraps with “Golden or Takedown” and her funniest dating takes.
Rei AmiPeople love a struggle story, unfortunately – they do … and this album literally is my come-up. It’s my f—ing phoenix rising from the ashes story. So it’s every emotion … in between.
Tetris KellyI feel like I already got the title for this video. And it’s two Geminis telling each other, “Yes, b*tch. “
Rei AmiYes. [laughs]
Tetris Kelly[laughs] That’s us.
Rei AmiHi, I’m Rei Ami, and you’re watching Billboard News.
Tetris KellyHanging out with Miss “2LOUD.” Are we being too loud today?
Rei AmiYes, kind of.
Tetris KellyI love being loud with you. How are you?
Rei AmiGood. How are you?
Tetris KellyI mean, I’m happy that we’ve arrived to this moment because I feel like so often we’ve spoken, and you’ve spoken to other outlets and you’re like, “New music is coming. New music is coming. “
Rei AmiYeah.
Tetris KellyWell, it’s here.
Rei amiIt’s f- ooh, can I curse?
Tetris KellyYou can. You can do whatever you want.
Rei AmiIt’s f—ing here! [laughs] Um, yes, uh, I’m very excited. It’s been a long time coming. I mean, you – we’ve run into each other how many times during this crazy…
Tetris KellyRight
Rei Ami… campaign, but I’ve been telling you, and it’s finally here. I wasn’t lying.
Tetris KellyAnd listen, I will say, the first time I played “2LOUD,” it was instantly for me like, “Yes, this is her. ” Like, it- it’s such a perfect introduction for you.
Rei AmiThank you.
Watch the full video above!
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