Just one day before the Dancing With the Stars season 35 cast was announced, fans noticed Julia Stiles joined TikTok. Now, according to a new report, that was not a coincidence, but rather a new rule implemented for the upcoming season.
A source told The U.S. Sun on Wednesday, September 9, that celebrity contestants are required to be active on social media after the show saw record voting numbers during season 34.
“Following last year’s uptick in votes and all the records broken from the amount of votes that came in, the producers are emphasizing social media more so this season than any other year,” the source told the outlet. “They spoke to prospective cast members about how social media would be a larger, and now mandatory, part of the process when choosing who to cast.”
According to the outlet, social media use has always been encouraged, but season 35 marks the first year the use if mandatory for contestants. The implementation of the new rule caused some prospective dancers to bow out of the casting process, the source noted.
“Anyone on the cast had to be okay with the TikToks because the larger the social media presence, the more engagement from the audience,” the source added. “Which means more votes and more viewers. How the contestants perform on social media has become even more important than how they perform in the ballroom.”
Stiles will compete against Jenna Dewan, Amber Glenn, Giada De Laurentiis, Tatyana Ali, Taylor Hanson, Tyler Cameron, Harry Shum Jr, Ezra Frech, Maura Higgins, Connor Leavitt, Ciara Miller, Sarah Jade Nader, Guillermo Rodriguez, Connor Wood, and Jackson Olson.
Season 35 kicks off with a two-night season premiere on Tuesday, September 15, and Wednesday, September 16, on ABC.
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