The defining product announcement for Apple tomorrow will be the iPhone Ultra. The Ultra is Apple's first foldable iPhone, undeniably the biggest update to the iPhone line in years (or, perhaps, ever). Like other foldables, the iPhone Ultra will feature a "smaller" display when closed (perhaps 5.5 inches), and will open to reveal a larger display within (rumors suggest 7.8 inches). Leaks suggest the devices will have two rear cameras in addition to a selfie cam, though it may use Touch ID rather than Face ID.
While most of the iPhone Ultra's specs are exciting, one thing is anything but: its price. A foldable iPhone was always doomed to be expensive, but thanks to the ongoing memory crisis, all tech is pricier than ever. Rumors suggest the iPhone Ultra will start at more than $2,000. As of this article, Apple's most expensive iPhone is the $2,000 2TB iPhone 17 Pro Max, but even it has a starting price of $1,199 for 256GB.
iPhone 18 Pro and iPhone 18 Pro Max announcement
Here's what's new from last year: According to the rumors, the iPhone 18 Pro line may ship with slightly smaller Dynamic Islands than before. While you'll still see the camera cutout, it won't be quite as prominent as on the iPhone 17 Pro series, which gives you a bit more screen real estate to work with. In addition, the new devices may get cameras with variable apertures, as opposed to the fixed apertures in the 17 Pros. That would allow the 18 Pros to take in more light in dark environments, like how many traditional cameras work. Like the iPhone Ultra, the iPhone 18 Pros will likely get the A20 chip, so unless Apple has made any major breakthroughs here, expect the usual slight increase in performance and efficiency. The 18 Pro could also ship with Apple's C2 modem, which may offer more privacy benefits in addition to cellular performance.
That's it for iPhones, at least if the rumors can be believed. Apple may push other iPhones, like the iPhone 18, 18e, and iPhone Air 2, into the spring of 2027, but if they do, it isn't clear whether they'll punt the entire announcement or simply share that these phones will be available next year. (My money's on the latter.)
Finally, Apple may bring back the ceramic watch option this year in two colors: white and dark gray. We don't have much pricing info yet, but when Apple released the ceramic Series 5, it started at $1,299, so that option could get quite expensive in our RAMaggedon era.
Apple Watch Ultra 4 announcement
Apple might announce these products
While the above five products are almost guaranteed to debut tomorrow, other devices aren't so locked in. As MacRumors highlights, Apple has some other products in the works that may or may not make it to its big September event. They include a new Apple TV 4K with an upgraded chip, a new HomePod mini with a faster processor, and, most notably, the "Home hub," which would be Apple's first smart-home display. That device could come with a seven-inch screen, a camera, motion sensors, and more, capable of running Siri AI, making video calls, and streaming content. Apple could also release fifth-generation AirPods with the H3 chip, but we'll have to wait until tomorrow to know for sure.
Apple will also likely take tomorrow to confirm release dates for its upcoming slate of software updates, including iOS 27, iPadOS 27, macOS 27 Golden Gate, and watchOS 27. If you have a compatible iPhone, iPad, Mac, or Apple Watch, you'll be able to install the updates for free whenever Apple drops them.
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