As Larry David once joked in Life, Larry and the Pursuit of Unhappiness, “If you visit England, don’t suddenly come home with an English accent.” For Brian Kelly, that joke has become something of an Internet calling card.
The former LSU and Notre Dame coach made his CBS Sports broadcasting debut Saturday, and while he kept his usual voice in the booth, fans quickly revived the infamous Southern accent he adopted after taking the LSU job.
Kelly barely had time to settle into his new role before social media started roasting him — from his broadcasting skills to the accent joke that has followed him for nearly five years.
Fans had plenty of material to work with. Some viewers simply couldn’t get past Kelly’s presence in the booth, with one calling him on X, “the most hated guy in college football,” while another declared him “the worst voice calling a game.” Others jabbed at his unusual financial situation, joking that he was “the highest paid announcer” even though his CBS paycheck was hardly the reason for his move out of coaching.
And, of course, the old accent jokes came roaring back, with one fan asking how many accents Kelly would imitate during the three-hour broadcast. “What accent did he use?” one person stated in the thread, with another person adding, “But did he do it with a Louisiana accent?”
Kelly was also noticeably animated in the booth, gesturing so much that one viewer joked, “Is he getting paid per hand gesture?”
Kelly’s move to the broadcast booth marks a major change for someone who spent more than four decades on the coaching side of college football, including his time at Notre Dame and LSU, before the Tigers fired him last October after a 5-3 start to the 2025 season. Kelly never reached the College Football Playoff during his LSU tenure, and the program subsequently hired Lane Kiffin to replace him.
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