Trump’s executive order applies to all U.S. federal maps, documents, and other communications. However, experts suggest that Trump can’t force other countries, international organizations, private mapping companies, or even U.S. state governments to use the new name. Canada’s Prime Minister Mark Carney has already responded in no uncertain terms that Canada will retain the original name of Lake Ontario “today and forever.” New York Governor Kathy Hochul also rejected the use of the name “Lake America” on New York state maps.
Renaming Lake Ontario is part of a larger pattern of using place naming to promote the Trump brand and his “America First” ideology. From the very outset of his second presidential term, Trump launched the so-called “Golden Age of America” by announcing that the Gulf of Mexico would be renamed the “Gulf of America.” This has now been followed with “Lake America,” and Trump even mused about possibly renaming the Atlantic or Pacific Ocean, we presume to something along the lines of “American Ocean” or “Ocean of America.”
In many respects, Trump tends to approach the world map much like the Greek mythical figure of Narcissus viewed a body of water: as an opportunity to admire the reflection of his own self-image.
The conventional process of naming geographical features along the U.S.-Canada border involves bringing a formal proposal to the U.S. Board on Geographic Names and the Geographical Names Board of Canada, along with their state and provincial counterparts on both sides of the border. There is generally an extensive consultation process to ensure all geographical naming authorities are on the same page before moving forward with a name change. Yet Trump has thrown all of this out the window simply to rage-bait a U.S. ally into submission.
It is clear to us that Trump’s renaming of Lake Ontario is symbolic political theater aimed at diverting our attention away from the fallout of his trade war with Canada. Yet symbols matter. Place naming is a world-making practice that shapes the very foundations of our geographical imaginations and how we come to know and engage with the world.
If there is any hope to be found in the cartographic carnage that Trump is unleashing on the world map, it is that a future president can just as easily reverse these name changes in an attempt to restore America’s world image.
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