It appears Target is quietly bringing back a millennial staple — and shoppers are taking notice.
Fans on social media were among the first to point out what appears to be a throwback collection involving the popular ’90s brand dELiA*s.
“What in the Y2K did I just walk into at Target?” one user captioned a video showing footage of the collection in stores.
While Target has not seemingly addressed the drop publicly, the Minnesota-based retailer does show a number of dELiA*s products on its website.
Some of the items note that they were “inspired by the 1996 dELiA*s catalog.”
The once-iconic brand was famous for its mail-order catalog targeting apparel for teens, bringing things like butterfly clips, brightly colored and flowered clothing, platform shoes and more to the forefront of young fashion.
It’s not clear how long the collaboration is expected to last at Target.
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