Whether you're a buyer or a seller, you should download and use Google Lens. This scans a photograph, identifies the item pictured, and spits out all kinds of info about it, including prices from new and second-hand sales. It's an instant price-check that lets sellers know if their asking amount is in line with other sales, and it lets sellers know whether they're getting a good deal or not.
Tap the Marketplace listing photo to open it full screen.
Open the Google app on your phone and tap the Camera/Lens icon located on the right side of the search bar.
Lens will scan the item and pop up the exact product name, reviews, online retail pages, eBay sold listings, and more, so you know its real value before making an offer.
Change your location on Facebook Marketplace to find items for sale in more desirable areas
Marketplace's focus on location-based sales makes it a mosaic of micro-economies instead of a unified market. Supply, demand, and seller desperation fluctuate wildly based on demographic and geographical lines, so expand your search beyond your zip code and target micro-markets. Here are some ideas:
College towns: The area around a university at the end of a semester can be a goldmine if you're looking for standing desks, computer monitors, and other student-y items. Kids with a hard move-out date and a plane ticket home will often sell their mini-fridges for almost nothing.
On desktop or mobile, click the Location filter at the top of your Marketplace feed (e.g., "Los Angeles, CA · Within 40 mi").
Shrink the radius slider down to 5 or 10 miles to isolate listings exclusively within that neighborhood.
Game the Facebook Marketplace algorithm with a simple video
I'm shocked by how many people don't do this, but if you're a seller, you should include a video with every listing, even for things like sunglasses. First, because Marketplace's algorithm will place items with videos into more people's feeds. Secondly, it's "proof of life" and a reassurance that you're legit. Film the drawers sliding smoothly, the blender motor running, or a quick 360-degree walkaround in daylight and you've proven that the item exists, works, and matches your photos. Instant legitimacy.
One thing to watch, though: Match your tone to the group. A post that reads fine as a standalone Marketplace listing can feel generic or spammy when dropped into a tight-knit local group.
Know when to "re-list" vs. "renew" an ad
I can't stand haggling, but I've grown to accept that it must be done on Marketplace. A seller who states their price is firm will still be low-balled, and a buyer paying the sticker price is usually paying too much. You can get deep into the weeds when it comes to price negotiations, but for buying a second-hand sofa or something, it's easier to follow the 15% rule: If you're selling, tack on an extra 15% to be haggled away. If you're buying, offer 15% less than the listed price.
Do this to be the first one to see new listings of items you really want
Dealing with a solid buyer saves sellers a lot of time weeding out flakes and low-ballers. As a buyer, getting a first look at coveted items gives you an advantage over the competition. And for sellers, it's easier dealing with someone you've already done business with before (and know they're going to show up to get the item when they say they will).
Use the two-hour test window to hack the algorithm
Always be around to answer questions for the first couple hours after you make a post on Marketplace. Marketplace shows new listings to a small test audience to see how many people click, save, or message, so the algorithm can determine how widely to push it. A lot more goes into how widely your ad is flung (price, desirability, etc.), but if you're there right after posting to provide engagement, it helps your ad be seen by a wider audience later on.
What you'll find for sale on Facebook Marketplace
No hack in the world is going to help you sell something no one wants to buy, so I've put together a general hierarchy of what sells on Marketplace and what doesn't, in order of cheapest to most expensive.
Furniture and heirlooms at bargain prices
Here are other things sellers will struggle with but buyers can have for a song:
Particle board furniture: IKEA flatpack bookcases and couches aren't really meant to be transported and sold.
The next tier is the junkyard of failed hobbies, where sellers unload their old marching band saxophones, hand-me-down skateboards, entry-level bicycles, and rowing machines for "I just want this out of my garage" prices. So many bargains to be found for starting a new hobby.
Mid-tier products for users who are trading up to the next level
What you're unlikely to find: high-end, specialized gear
High-end, specialized gear—commercial embroidery machines, boutique espresso set-ups, high-end woodworking machinery, etc—is rarely sold on Marketplace. These are often "keep until you're gone" items. Sellers tend to use non-local platforms to sell these, as the buyers are niche and know exactly what they want and what they want to pay.
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