Aug. 18 will now forever harbor special meaning for NASCAR fans. Today marks the first Kyle Busch Day, a tribute to the two-time Cup Series champion who died unexpectedly last May.
At just 41, Busch’s death sent shockwaves through the racing world. After his sudden passing, which followed severe bacterial pneumonia that rapidly progressed into sepsis, the sport has continued to find ways to honor one of its most memorable drivers.
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So, today, NASCAR and the broader motorsports community are celebrating the generational talent and future Hall of Famer with 63 Cup wins on what is now Kyle Busch Day.
According to Motor Biscuit, via Yahoo Sports, the 8/18 date nods to the two numbers Busch made famous during his Cup Series career: No. 8 with Richard Childress Racing and No. 18 with Joe Gibbs Racing. His No. 18 was also famously associated with longtime sponsor M&M’s.
To further celebrate the day, NASCAR is also airing a marathon of Busch’s greatest moments on its streaming channel.
Nearly three months after Busch’s death, his family is also taking a moment to both celebrate the newly anointed day and remember their loved one.
View this post on InstagramTaking to Instagram, Busch’s wife, Samantha Busch, posted a carousel of images, with each snap featuring one thing “that makes Kyle, Kyle.” The carousel includes wedding pics, candid selfies, racing shots, and more, and ends with three words: “One of one.”
“Today, on 8/18, we celebrate Kyle Busch Day ❤️,” she wrote in the caption. “The world knew Rowdy, the champion, the competitor, the bow, and that unmistakable personality. But I was lucky enough to know every side of Kyle, especially the ones the world didn’t always get to see.”
She continued, “How do you take almost 20 years of loving someone and somehow capture what made them them in eight slides? You can’t. There are a million little things that made Kyle who he was, and those little things are what I find myself missing the most. So today, I hope we celebrate all of Kyle. The things that made the world love him and the things that made the kids and I so incredibly lucky to call him ours.”
She concluded with, “There will never be another Rowdy, but more than anything, there will never be another Kyle. My best friend, my other half, the daddy to our babies and the person I thought I would grow old beside. I love you and miss every single piece of you. ❤️ #KyleBuschDay #ForeverRowdy”
Busch’s 11-year-old son, Brexton Busch, also shared a tribute on Instagram. In his carousel, he leaned into the No. 18 and what the numeral has meant to him his entire life. Across several images, Brexton explained how the simple 1-8 holds deep significance for him.
View this post on Instagram“18. My favorite number not only because it’s my birthday, but also because I saw my dad kick everyone’s butt in it almost every week growing up,” he wrote in the caption. “I wanted to be just like him, and I chose to race it when I started racing. While I wanted to be like him, he wanted me to be better than him. He taught me everything he knows, worked on my cars, spotted me, and even raced against me 8 times while he drove the 8. He beat me more than I beat him, but he knew the score would be in my favor sooner rather than later. I know he is proud of me. 8.18 is a reflection of him and what he instilled in me. Every race is for him.”
Brexton began racing competitively in 2020 at age 5 in the Beginner Box Stock division at Millbridge and Mountain Creek Speedways. Just a month into his racing career, he nabbed his first official victory at Mountain Creek Speedway.
After his father’s death, the No. 8 took on even more meaning for the Busch family. Richard Childress Racing temporarily retired the number, saying that it would be reserved for Brexton when he’s ready to race in NASCAR, transforming the infinity-shaped number into a potential forever link between father and son.
Related: Hayden Panettiere’s Final Instagram Post Takes on New Meaning After Her Death at 36
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