But no one is more choleric over the occasional success of progressive politicians than the dismal corporate dullards at Third Way. After the aforementioned El-Sayed won his Senate primary in Michigan, the centrist organization announced that it was going to “war” with a $15 million campaign against democratic socialist candidates between now and 2028. Both the sense of aggrievement and the paltry amount of money being dispensed makes this extremely sad.
The op-ed is, nevertheless, revealing. Third Way’s politics seem frozen in amber. There’s scant evidence that Cowan and Bennett have spent any time ruminating on the political shifts we’ve undergone since the 2024 election. There’s no mention of the hot-button issues that are fueling the fires of the Democratic electorate, such as the high costs of early childhood, opposition to data centers, the war in Iran, or the GOP’s corruption. The only thing they point to that could be called “recent” is a New York Times poll showing that 62 percent of the Democratic electorate identifies as either somewhat or very liberal, and that most voters want “a fighter for working people who gets things done and is authentic in his or her beliefs.”
Third Way’s limitations as a political organization stem from the fact that its leaders have an umbilical connection to Republican money and probably haven’t talked to a human outside of a cable news green room in years. In fact, the last time anyone from the organization sought to learn what life is like for normal Americans, it was chronicled by Molly Ball in The Atlantic, who trailed the researchers the organization dispatched to Wisconsin after Donald Trump’s first election to find the mythical 70 percent of the population that they believed occupied a position of non-partisan purity.
This is the biggest irony: The successful politicians who so terrify Third Way are actually really good at listening to the concerns of voters and then organizing those voters around campaigns to address those needs. A recent New York Times report on the insurgent left reveals that these candidates aren’t really reinventing the wheel, they’ve just—well, mastered politics: “The campaigns themselves say the secret is in the basics. They have built old-fashioned ground games, harnessing the anger and energy on the left to recruit armies of volunteers, who in turn have greeted the moment’s protest movement with open arms.”
Third Way could really stand to learn a thing or two from the politicians it disdains. But that’s not what the Republican funny money backing its every move wants. Instead, you are going to get $15 million worth of Red Scare fulmination. And that rhetoric will be used by the right to disparage every single Democratic candidate—not just the ones who want to enact Medicare for All. Third Way will be arming both the conservative media machine and the slop merchants at CNN and The New York Times with talking points, and using its phony-baloney identity as a liberal organization to color these attacks as coming from the illusory center.
This article first appeared in Power Mad, a weekly TNR newsletter authored by deputy editor Jason Linkins. Sign up here.
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