Samsonite Group S.A. to Acquire BÉIS, Expanding its Lifestyle Portfolio and Enhancing Digital Capabilities ...Middle East

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Adds Fast-Growing, Digitally Native Lifestyle Brand with Highly Engaged Consumer Following BÉIS Founder Shay Mitchell and Existing Management Team, led by Adeela Hussain Johnson, to Continue Operating Brand After Close MANSFIELD, Mass. and HONG KONG and LOS ANGELES, Aug. 12, 2026...

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