To understand how to eyemaxx to the absolute fullest, Parade spoke with Michelle Radow, a two-time Emmy-nominated makeup artist based in Los Angeles and current head of the makeup department for Baywatch. Here's everything you need to know about eyemaxxing, according to a makeup artist.
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What Is Eyemaxxing?
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"Colors that are opposite each other on the color wheel are called complementary colors," Radow says. "An example to understand this concept is how to cancel out someone's under-eye darkness. If someone's under-eye darkness is appearing more bluish to me, opposite on the color wheel is orange, so I would want to cancel it out with an orangey/peachy shade. If someone has extreme redness in their skin, often using something with a green tint will neutralize that. Someone who has a very yellow undertone, I know using purple eye shadows on them will look very neutral and natural."
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@brynnemarieeee
yet another eyemaxing video (this time for hazel eyes!!)
♬ original sound - brynneIt goes beyond just the color of your eyes, though. For truly successful eyemaxxing, you will also want to take other factors such as your brows, hair color and skin tone into account to really have the most flattering eyeshadow look possible. "For eyemaxxing, I like to take into consideration not only their eye color, but eyebrows, hair color and especially skin tone," says Radow. "Sometimes it's just trial and error, seeing what looks best, especially when adding in their clothing."
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The Best Eyeshadow Shades for You, Based on Your Eye Color
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Blue eyes: Warm, orange-based shades like bronze, copper, peach and goldGreen eyes: Warm undertones like purples and burgundyHazel eyes: Shadows with an undertone of purples, warm brown and berry tones Brown eyes: Rich tones of plum, purple and blue
All of this said, solid eyeshadow application really is about blending and technique. "It's a lot of layering, blending, smudging on the eyes for it to look natural and effortless. You can really use any color eyeshadow if you blend it correctly," says Radow.
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