What is the matcha filter?
TikTok is serious about keeping people from using its service to expose their parts, but the ingenuity of perverts should not be underestimated. Enter the matcha filter. Officially named "wild hearts whisper," unofficially named for the thick, hazy green wash it throws over videos, the matcha filter showed up on the 'Tok a few weeks ago and user quickly discovered it defeats the platform's nudity filters. Here's a non-nudie video of it in action:
What is UK Poo?
I love obscure musical sub-sub-sub genres, and you don't get more obscure than UK Poo. Basically, it's British hip-hop that is very, very bad. I've never heard any British hip-hop that was good, but UK Poo is next level: the very bottom of the cultural garbage heap of Brits trying to make hip hop. Think gratuitous auto-tune, way-too-complicated hi-hat patterns, and "I shot it in me flat!" style videos. Here's an example:
That's "Belfast" by D Rebal. It is not good. Here's another example, Savvy's "Slap Me Again." Also, not good.
The word was coined by X user @cashyams, and they meant it as an insult. But it seems to be morphing into something a little deeper than just bad music. People are finding DIY British hip-hop that they actually like and labeling it "UK Poo," for instance, as you can see in this video:
Then there are the people who think they're being clever by labeling music "UK Poo" when it's clearly a joke they aren't getting.
And my favorite: people who try to redeem bad art through re-mixing. Such kindness.
"Cortisol-coded" describes something that is meant to be relaxing but is actually stressful, like watching a video of the 5 a.m. yoga routine of a perfectly styled influencer surrounded by $400 candles. It comes from the "wellness" parts of TikTok, where "performative relaxation" is an epidemic.
Gen Z officially takes over horror
There's a lot of understandable hand-wringing over how being steeped in internet content all day, basically from birth, will affect younger people, but the early returns are coming in, and it seems to have worked out for horror filmmakers at least. The horror film genre belongs to a couple of Gen-Z directors whose talent and sensibilities were forged in the crucible of YouTube. Together, Curry Barker and Kane Parsons have made over $800 million from a couple of low-budget horror movies this summer.
Parsons, aka Kane Pixels, based his first feature, Backrooms, on his YouTube series of the same name which was itself based on a 4chan creepypasta. It is also good, although Backrooms "only" made $393 million on a budget of $10 million. But then, Parsons is 20 years old, so he has some time to catch up.
Viral video of the week: "I never told you this, but"
This week's viral videos have a simple premise that leads to limitless possibilities, like the best meme formats. Here's how it works: Two friends sit next to each other. One says, "I never told you this, but I like you better with..." followed by a ridiculous request (like a weird outfit or a strange prop). The video jump-cuts to person two having made the requested change. They fire back an even more absurd demand and everything gets weirder and weirder. It is low-effort, occasionally amusing, and a stark reminder that young people have entirely too much free time. Here are some examples:
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