“FM radio was happening, and singles were being replaced by albums,” James told Guitar Player. “Songs were getting more serious. I realized that we had to move with the times, or else we’d be extinct.”
“Its impact was incredible,” the singer said. “It gave us the second half of our career.”
“I played these three ‘backward’ chords – B, F# and E – at the same time I did the lyrics,” James recalled. “We didn’t have a recorder with us, so we jotted it down on paper.”
After a few hours, they had the track far enough along to start working on it in the studio. “It was kind of a funny thing,” James said. “It was verse after verse, which was also the chorus. That was the hook. We knew we could make it work in the studio.”
“Stereo had become the big thing, and we had to keep up,” he recalled
During a visit with the WLS program director in Chicago, James gave him a listen to the recording. Unbeknownst to him, someone at the station copied and circulated it without his permission.
With listeners calling in to WLS about “Crimson and Clover,” Roulette decided to release the unfinished mix as the single. “I wanted to do a polished final mix, but I guess it was God’s way of telling me ‘Tom, you’re done.’ Several weeks later, we played the song on Ed Sullivan, and the next day it hit number one.”
Related: ‘60s Rock Legend, With No. 1 Hit Song, Turns 81
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