Khloud, the snack brand co-founded by Kardashian, is making its Costco debut with a new value-size bag of its White Cheddar Protein Popcorn. The 12-ounce bag, which costs $9.89, is the brand’s largest popcorn format yet.
The timing marks a milestone for Khloud, which has been rapidly expanding its retail presence since Kardashian co-founded the brand. The company says its products are expected to be available in more than 32,000 retail locations by August.
"Costco has been a dream retailer for us since day one," Kardashian said in the announcement, recalling that she and her mother used to shop at Costco together once a month for their family of eight.
Khloud's standard White Cheddar Protein Popcorn is currently sold in smaller formats, including four- and 12-packs, with the full-size bags measuring less than the new Costco offering.
The ingredient list includes popcorn, olive oil, milk protein concentrate and cheese powder, among other ingredients. The product does contain milk.
For Costco shoppers, the biggest draw may simply be the size.
What's more, Khloud isn't only selling popcorn these days. The brand has expanded into protein chips, with flavors including Nacho, Buffalo and Sweet Heat, alongside its lineup of popcorn flavors.
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