WWD reports that the HydraBalm collection is formulated with jojoba oil and shea butter, and aims to deliver up to 24 hours of continuous hydration. According to product specifications from the manufacturer, the line was created to treat dry and cracked lips that require extra moisture throughout the day and night.
Cherry & Vanilla: A dual-profile combination of traditional fruit and sweet notes.Watermelon & Guava: A tropical fruit fragrance option aimed at summer retail inventory.Fragrance Free: An unscented, unflavored formula manufactured for sensitive skin types.
The brand's origin dates back to the early 1890s, when Dr. Charles Browne Fleet, a pharmacist from Lynchburg, Virginia, invented the original waxy lip salve in his shop. It was made by hand, looked like a small wickless candle wrapped in crinkly tin foil, and didn't sell very well locally. The brand history points to the 1890s when Dr. Fleet began formally calling it "ChapStick". Fleet later sold the recipe and rights to his friend John Morton in 1912 for just $5. Morton’s wife melted the formula in their kitchen and poured it into brass tubes to create the push-up stick layout we know today. Over the past 130 years, the product line has grown into a household name, consistently ranking as the leading brand in total unit sales across United States food, drug, and mass merchandise retailers.
The ChapStick HydraBalm Tubes are currently available for purchase at Target stores nationwide and on Target's online platform, retailing at $4.29 per unit. The manufacturer confirmed that secondary distribution to Amazon will follow at a later date.
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