That's the argument sociologist and AI researcher Mona Sloane, an assistant professor of data science and media studies at the University of Virginia, puts at the center of her new book, "Predicted: How AI Is Restructuring Social Life" (University of California Press, 2026). Whether we consider email filtering, prediction markets or social media platforms, AI systems are embedded in the heart of how we interact with the digital world. Indeed, AI is so ubiquitously integrated into everyday interfaces that it's given rise to a new kind of "prediction logic" that makes assumptions about who we are and how we are likely to behave.
We live in a world of oracles. These oracles constantly feed us predictions that shape our social lives — how we socialize, love, work, gain access to resources. Like in ancient Greece, predictions occupy a prominent role in our society. We consider our oracles so mighty that their predictive power rules over the fate of whole economies and even geopolitical constellations. Where the oracle is, there is the center of the world.
It can be a relief when it helps me do things I dread or am bad at, such as produce a spreadsheet template I desperately need, help streamline language produced by different authors for a report, or generate a specific image for a presentation. Often, I must intently handhold the AI, checking and fixing its outputs. And sometimes, with deep frustration, I give up and start all over to complete my task manually.
"Quantitative concepts are not given by nature: they arise from our practice of applying numbers to natural phenomena," wrote Rudolf Carnap, a logician and professor of philosophy of science, in 1966. His point was that numbers can be useful, because they allow for information to travel more easily across contexts, as a sort of language. They also make mathematical predictions possible.
AI's ability to predict is changing how we think about the future. (Image credit: Yana Iskayeva via Getty Images)
Today, almost 60 years later, this pragmatic approach to mathematical prediction has been turned on its head by AI. Prediction is no longer just a handy tool in physics or engineering. The promises of AI's oracular power have turned prediction into a logic for structuring social life. This is a dangerous proposition. It implies that AI is always necessary or even inevitable and diverts attention from the social forces shaping ideas around this technology in the first place.
Related storiesAI systems are not natural phenomena that happen to us. They are collective expressions of society. As such, they are not just a hype or a deception concocted and executed by global tech elites. They indicate a wider shift in how we imagine and enact society. Many critical discussions of AI characterize this phenomenon chiefly as heightened surveillance and capitalist extraction. But this is a myopic diagnosis. AI's most powerful effect is the subtle yet comprehensive recalibration toward prediction as a guiding principle for organizing society. In this book, I call this phenomenon the prediction paradigm.
Reprinted from Predicted: How AI Is Restructuring Social LIfe by Mona Sloane, courtesy of the University of California Press. Copyright 2026.
University of California Press Predicted: How Ai Is Restructuring Social Life: 1 (co-Opting Ai)In Predicted, Mona Sloane offers a pragmatic framework for understanding these transformations around prediction, classification, and linearity, proposing that we think about AI as a social arrangement that we coproduce. Drawing on over a decade of empirical research and real-world examples, this book invites us to see AI for what it is: deeply social, deeply political, and open to change.
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