The new Moana starring DwayneJohnson, FrankieAdams, and CatherineLaga'aia came out on July 9. Ten years after the original and two years after the animated sequel, the movie opened with disappointing numbers. On a $250 million production budget and roughly $120 million for marketing, the Moana box office saw just $43 million in North America and $95 million globally.
“Disney’s strategy is dependent on whether audiences see the remake as an event or a duplicate,” analyst JeffBock of Exhibitor Relations told the outlet. “This was the latter. People wanted ‘Moana 3,’ not a remake of the original.”
In 2025, the success of the live-action Lilo & Stitch showed Disney that audiences will still show up for remakes. The film was adapted from the 2002 animated version and made over $1 billion.
“The takeaway for Disney has to be, how long does it take for an animated film to become a classic? As we just saw, it’s not about how successful the last film in the series is,” David A. Gross, who runs the FranchiseRe consulting firm, told Variety. “It takes time to be a classic, not just success.”
Gross explained that timing is key to the success of remakes. He revealed that, on average, Disney waits 27 years to remake an animated movie. Older films that got remakes, such as Beauty and the Beast and Aladdin, both became billion-dollar hits. The audiences who are nostalgic for them grew up in the late 1990s and 2000s and are now old enough to take their children to the theaters.
Moana is currently in theaters.
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