As part of their forward-thinking Next Course initiative, the cruise giant is leaning heavily into real-time guest trends to design spaces that cater to exactly how modern travelers want to vacation.
According to Zach Sulkes, Carnival’s Assistant Vice President of Beverage Operations, there's a massive wave of mindfulness sweeping across the fleet, directly mirroring what is happening back on land.
Related: Carnival Announces a Massive Overhaul to Onboard Dining—Here's What's Changing
A first look at Festival Grounds Coffee & Bar, Carnival’s new dual-concept venue.Carnival Cruise Line
"We’ve realized... the growth in non-alc and definitely coffee has been really real," Sulkes explained. "So we need more spaces to sell coffee."
To meet this massive caffeine craving, Carnival is debuting Festival Grounds Coffee & Bar on its upcoming ship, Carnival Festivale. It's a strategic move to give guests more dedicated spaces to fuel up, especially since the existing JavaBlue Café locations in the lobbies are constantly packed.
"It’s a coffee bar in the morning and afternoon, and then at about three o'clock, it flips into a cocktail bar," Sulkes shared. "So you can still go in and get an espresso martini and the works, but it really is leaning into how we repurpose the space. We have one venue where we can offer a great coffee setup, but then also pivot to put out great cocktails."
The space gives guests a front-row experience with the action or a place to relax in the lounge, offering specialty coffee throughout the morning before pivoting to custom cocktails inspired by famous music festivals later in the day.
Of course, Carnival isn't moving away from its roots as the ultimate fun ships. Even as they innovate with sophisticated day-to-night spaces and expand their incredibly popular, zero-proof Cheers package with partnerships like Ritual Zero Proof, they are keeping their signature value and high-quality brands front and center.
Related: Carnival Finally Reveals Details About Its Mysterious Next Ship Project
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