Nutella Peanut has arrived at Sam’s Club, and it’s already earning plenty of praise from fans. The launch is especially notable because Nutella Peanut is the brand’s first new flavor in 60 years, combining peanut butter and cocoa into the familiar creamy spread that’s perfect for toast, sandwiches, fruit, crackers, waffles, and even ice cream.
It was spotted in store by @samsclubfavorites on July 2:
@samsclubfavorites? Nutella Peanut Spread is NEW and I found it at Sam’s Club as a two pack! It’s a peanut spread with cocoa, so think Nutella meets peanut butter in the best possible way. ? These are limited time only so grab while you can! ($12.98) #samsclub #samsclubfinds #nutella
♬ original sound - Sam’s Club FavoritesSam’s Club Shoppers Are Loving Nutella’s New Peanut Spread
Photo by Imad 786 on Unsplash
One reviewer called it an “amazing fusion” and said the peanut butter ratio was “just right.”
Another shopper described the spread as the “perfect balance of savory and sweet” and said they found themselves using it on everything from bread and crackers to fruit and ice cream.
According to Nutella, the new spread combines roasted peanuts with the brand’s signature cocoa flavor, creating a versatile topping that can be enjoyed on toast, pancakes, waffles, muffins, fruit, and more.
With strong early reviews and a flavor combination that brings together two longtime favorites, it’s easy to see why shoppers are excited about the latest addition to the Nutella lineup. Whether you spread it on toast, swirl it into oatmeal, dip fruit into it, or enjoy a spoonful straight from the jar, Nutella Peanut looks poised to become a pantry staple alongside the brand’s classic hazelnut spread.
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