It seems that in Tagamoa, the fifth settlement, New Cairo, you can travel anywhere you like. Fancy an idyllic English escape? Try Hyde Park or the Lake District for lush greenery and the quintessential English countryside. Craving a mountainous landscape? There is Bellagio, a townhouse complex in New Cairo named after the Italian town on Lake Como, decorated with red and orange villas on stunning alpine slopes. Yearning for a Spanish vista? Mivida awaits, with its warm sun-drenched tiled roofs and chic balconies overlooking the sea. In reality, none of these compounds offers anything remotely close to the experiences they evoke. Of course not, we are, after all, in Egypt. What relevance do the landscapes of northern England or the lakes of Italy offer here? Imagine the reverse: a gated community in England called “Pyramids Estate,” or a compound in Italy named “Nile View.” It would seem absurd, even laughable. Why is it that we feel the need to outsource our sense of place? It is even clearer in the jumbo-sized billboards advertising these compounds. Foreign celebrities are used to lure buyers into the appeal of the cultural capital associatedContinue reading "Do Cairo’s Compounds Trade Egyptian Identity for European Fantasy?"
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